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6 Reasons To Include Your Pet In Your Small Business Marketing Content

By Amy Riordan | June 13, 2022
photographer and business strategist

Follow me on Instagram, & you’ll find my dog Penny is often featured & mentioned in a great deal of my posts. Surprise! It’s not just about me loving my dog immensely, I also have a few alternative motives for including her in my marketing plan. Here are all of the reasons why you should…

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"Visualize Your Highest Self & Start Showing Up As Her."

- Unknown

Instagram

NEW INSTAGRAM FEATURE! Tap on this post to like it NEW INSTAGRAM FEATURE! Tap on this post to like it, continue tapping & the heart will get bigger. Try it on this post! Follow for more! #instagramstrategy #socialmediastrategy #instagramfeatures #newinstagramfeature #throwback #hermosabeach
Comment on how you are ENJOYING your marketing. W Comment on how you are ENJOYING your marketing. Want to give up? Throw in the towel & walk away because it feels like you’ve been spinning your wheels forever? Maybe it’s with social media, your website or even just getting started with a logo. Sometimes it’s just too much - you’ve made too many commitments. I cannot tell you how many times I’ve thought about deleting my website, my Instagram account, & even cancelling my bootcamps. It’s not imposter syndrome or lack of response, but the overwhelming need to constantly perform - to be active - so that my business can thrive. It’s incredibly exhausting, & quite frankly, gut wrenching. What used to be fun with business isn’t as fun anymore. What if we made it fun again? What if instead of worrying about views, we focus on the things that we love about our business & our community? What if the knowledge we gain is for us as business owners & not for our followers? What if the content we post becomes solely about the parts of our brand that we enjoy documenting? Deep down I know there is something to my marketing business that drives me - that fuels me to my core - & I’m sure that you feel that same way. So I challenge you to ask yourself why you started your business? What brought you here? What were the most exhilarating & joyous parts of building all that you’ve created so far? How can you incorporate this into your messaging & make it more about the journey & less about the destination? Life is too short to be pushing yourself so thin, telling yourself that you’ll be happy when... Be happy now. Find happiness in what you do & you might be surprised what follows; whether that’s a viral video or actually taking a moment to enjoy sunset. #enjoymarketing #makemarketinggreatagain #makemarketingfunagain #growinstagram #laquintaresort #californiasunset #pacificnorthwestmarketing #throwbackthursday #tbt #enjoyment❤️ #lovewhatyoudo #lovewhatmatters
Personal Branding: Taylor Swift has cultivated a r Personal Branding: Taylor Swift has cultivated a relatable and authentic image, connecting with her fans on a personal level. This relatability has helped build a strong and loyal fan base. How can you do this with your business? Consider making your brand more personal to foster stronger connections. Start with your story, sharing how your brand began. Offer behind-the-scenes insights to build transparency and trust. Feature real people – customers, employees – through testimonials and interviews. Communicate your values, using a relatable tone in conversations. Introduce the faces behind the brand. Encourage user-generated content for authenticity. Share personal experiences related to your brand. Engage actively online, responding to comments and mentions. Create limited-time offers for loyal customers. Maintain a consistent visual identity. Celebrate milestones and host live events. Personalize content to address audience needs. Adapt based on feedback. Stay authentic for genuine results. #marketingstrategytips #taylorswift #swiftnation #personalbranding #personalbranding #
Have you ever wondered how to get better at lip-sy Have you ever wondered how to get better at lip-syncing for Instagram reels and TikTok videos? Are you go! Practice Regularly Like any skill, consistent practice is key. Spend time every day practicing lip syncing to various types of music and audio. Choose Familiar Material Start with songs or speeches you know well. Familiarity with the audio will make it easier to sync your lips accurately. Watch the Original Source If available, watch the original video or performance closely to observe the artist’s lip movements and expressions. This can provide valuable visual cues. Record Yourself Use a camera or smartphone to record yourself while lip syncing. Playback the recording to assess your performance and identify areas for improvement. Use a Mirror Practice in front of a mirror to see how your lip movements match the audio. This can help you identify discrepancies and make necessary adjustments. Actually Speak While You’re Doing It Speaking while lip syncing allows you to match the dialogue more easily. #lipsyncchallenge #lipsyncing #lipsynching #marketingstrategies #instagramreelstrategy #instagramstrategies
WHAT WOULD TAYLOR SWIFT DO? Taylor Swift’s mark WHAT WOULD TAYLOR SWIFT DO? Taylor Swift’s marketing brilliance stems from strategic moves and innovative tactics: Personal Branding: Swift’s relatable and authentic image connects with fans personally, forming a strong and loyal base. Strategic Releases: Mastering surprise album drops and timed launches generates immense buzz and media coverage. Social Engagement: Active social media presence fosters a direct connection, sharing personal glimpses to deepen emotional bonds. Fan Inclusion: Secret sessions, home invites, and personalized gifts create a close-knit community and sense of belonging. Hidden Clues: Incorporating Easter eggs fosters collaboration, keeping fans engaged and excited about ongoing projects. Narrative Songwriting: Relatable storytelling drawn from personal experiences enhances emotional impact. Collaborations: Strategic genre-spanning collaborations expand reach and generate excitement. Social Causes: Aligning with causes resonates with socially conscious fans, showcasing genuine concern. Fan-Centric Marketing: Fans’ active involvement in promotions, contests, and content creation deepens connection. Visual Aesthetics: Meticulous attention to videos, artwork, and aesthetics enhances brand identity and storytelling. Event Planning: Immersive concert experiences and exclusive content reward fan loyalty. Relationship Building: Strong ties with fans and industry professionals bolster her ventures. Properly Leveraging Controversy: Transforming conflicts into self-expression and empowerment controls her narrative. #TaylorSwift #Swifties #TSwift #TaylorNation #SwiftieFamily #TayTay #TaylorSwiftMusic #SwiftieLove #TaylorSwiftFan #SwiftiesUnite #MarketingStrategy #DigitalMarketing #StrategicPlanning #BrandStrategy #MarketingTips #BusinessStrategy #MarketAnalysis #CampaignSuccess #TargetAudience #InnovativeMarketing
Have you tried ChatGPT yet? It kind of feels like Have you tried ChatGPT yet? It kind of feels like you’re cheating, doesn’t it? Here are all of the ways that I use ChatGPT for my business on social media alone. And for those of you who haven’t tried it, did I mention, it’s FREE?! Take advantage while you can. It’s not going to be this way forever. Use ChatGPT for anything & everything. Brainstorming, researching, altering content you’ve already created. THE LIST IS ENDLESS! Comment on how you use artificial intelligence for your business. #ChatGPT #AIChatbot #ArtificialIntelligence #NaturalLanguageProcessing #MachineLearning #Chatbot #AIAssistant #TechInnovation #VirtualAssistant #DeepLearning #GPT3 #SmartTechnology #TechCommunity #FutureTech #Innovation #TechProgress #DigitalTransformation #ConversationalAI #NLP #TechUpdates
Why are your followers following you? On days wher Why are your followers following you? On days where it feels like you just need to keep consistent, be thinking about this before you post something that is completely off brand & may just confuse those who are following you. Come up with 3 to 4 pillars that are consistent with your brand & provide value to your followers. What are you known for? What knowledge can you provide them within your field? Why should they keep following you? Follow for more! #contentcreator #contentcreation #contentstrategy #contentstrategist #contentmarketing #contentcreationtips
Content creation isn’t just what we are hosting Content creation isn’t just what we are hosting daily, it is also what we have chosen to say in our profile bios, outline on our website & much more. Does your profile tell people why they should follow you? Do your daily posts tell people why they should follow you? Food for thought. #contentcreationstrategy #contentcreationtips #contentcreationforbusiness #creatingcontent
It can be incredibly difficult to produce content, It can be incredibly difficult to produce content, let alone post it when you are feeling insecure about what you look like, the video quality, whether you have or don’t have a backdrop, what you are saying, and most importantly how it is reflecting your business. Here are the two realizations that help me create content during this struggle. 1. People are no longer looking for perfect! They are looking to relatable people that they can approach if they need to ask questions. 2. If you are providing value for your followers, you know that whatever it is your are creating is going to make a difference for someone. It creates fulfillment that might just push you to keep creating. #confidenceonsocialmedia #confidenceoncamera #contentcreation #contentcreator #perfectionismrecovery #perfectionismsucks
The reels that are directing you to the descriptio The reels that are directing you to the description, with lengthy directions & good details that have you saving & taking screenshots… they get multiple views from you while you’re reading the description & their video is looping in the background. 🤯 The next time that you post a reel, consider directing people to your description, so that you can maximize your views. Don’t forget to make it informative/valuable to your followers to also maximize engagement! #instagramhacksforgrowth #instagramreelhacks #socialmediatipsandtricks #instagramgrowth #instagramviews
Trending audio hack for Instagram, part two! did y Trending audio hack for Instagram, part two! did you watch part one and you still aren’t sure which music to select? There’s a fun rumor going around that if you select training audio that has less than 10,000 users, you are more likely to have a video that skyrockets! Of course, don’t forget to add value to your video. What are your followers getting out of it? Follow me for more! #instagramreelsaudio #trendingaudiohack #instagramreelshack #reelaudio
It’s time to rethink everything you know about c It’s time to rethink everything you know about content creation! Every single time that you post, I want you to be thinking about whether or not you’re providing your followers with applicable & valuable content. Applicable Content: Think of your online platforms as a magazine, and stick with content that is applicable around one category. In the words of Jenna Kutcher, pick five categories within that magazine. Make sure they are applicable to what you do. Stick to them. Tell me what your categories are in the comments below. Valuable Content: What knowledge, resources, &/or entertainment are you providing to your followers for free? Knowing why you’re providing this will help you to feel good about it, & stick with it. if you live in or around the Coeur d’Alene area, be sure to check out my marketing strategy bootcamps at amyriordan.com/Bootcamps #applicablecontent #contentcreation #valuablecontent #marketingstrategy #marketingstrategies #marketingstrategist

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